MAJOR FEATURES

1. Forum System (2025)

Complete community platform with:

• Public forums with threads, posts, and full-text search
• Private messaging between trainers, admins, and participants
• Course-linked forums with email notifications
• Archive/restore functionality and moderation tools
• Customizable notification preferences with one-click unsubscribe
• Thread following/unfollowing capabilities

2. Payment & Invoicing Integrations

Multiple payment provider integrations:

• Paytrail (2024)
• Klarna (2022)
• ePassi (2022-2024)
• Smartum (2022)
• Edenred (2022)
• VismaPay (2022)
• MobilePay / Vipps (2025)
• Swish (2025)

3. Booking & Scheduling System Overhaul

• Multi-day Bookings (2022) - Support for extended reservations
• Smartlock Integration (2022) - Optima smartlock with automated access codes
• Single-page Service Booking (2022) - Streamlined booking experience
• Time Slot Filtering (2022) - Filter by weekday and time range
• Long Reservations (2023) - Up to 56 days
• Calendar Export (2023) - iCalendar format for resource bookings
• Secondary Resource Selection - Multiple resources per booking

4. Course Management Revolution

Online Course Features (2021-2022):

• Timed access to course materials
• Course chapters for structured content
• Limited time access windows
• Video upload and embedding (2024)
• Course material images

Course Refund System (2023-2024):

• Partial refunds for cancelled dates
• Refund as store credit
• Refund as discount codes
• Bulk refund functionality
• Email notifications to affected participants

Enrollment Enhancements:

• Allow enrollment after course start (configurable, 2023)
• Direct dog addition during enrollment (2024)
• Change dog in existing enrollment (2023)
• Reserved status for pay-first model (2022)
• Course splitting into individual day sessions (2025)

5. User Authentication & Experience

• Guided Login/Registration Flow (2024) - Streamlined single-screen authentication
• Email Confirmation System (2024-2025) - Token-based security
• Omniauth via Base Site (2023) - Centralized multi-school authentication
• Multi-school Support - Register once, login anywhere
• Email Unsubscribe Management (2025) - RFC-compliant List-Unsubscribe headers
• Cookie Consent Banner (2023) - GDPR compliance with granular preferences

6. E-commerce & Webshop

• Product Tags (2022) - Categorization and filtering
• Product Variants - Size, color, and other variations
• Digital Products - Automated delivery system
• Giftcards - With validity periods and PDF generation
• Multipasses (2021) - Multi-use passes for services and courses
• Store Credit System - Balance management and refunds
• Free Delivery Threshold (2024)
• Purchase Price Tracking (2023) - Inventory management

7. Early-Bird Discount System (2025)

Automated time-based discounting:

• Configurable discount percentage and end dates
• Visual indicators on course pages
• Automatic application during enrollment
• Pre-sales code-only access periods

8. Marketing Campaign Management (2026)

Bulk email campaigns with real-time delivery and engagement analytics:

• Automatically recorded when bulk emails are sent to filtered recipient groups
• Advanced recipient filtering: enrollment status, bookings, pass holders, subscription holders, order history, new accounts, active users, user groups, trainers, categories, and newsletter preferences
• Multiple message types: Operational (transactional), Marketing (with unsubscribe), and Newsletter (RFC-compliant)
• Real-time delivery tracking via AWS SES: delivered, bounced, soft bounced, complained, and failed statuses
• Open tracking via invisible pixel and click tracking via rewritten links
• Per-campaign analytics dashboard showing delivery rates, open rates, and click rates
• Per-recipient drilldown with individual delivery status, open count, and click count

9. Referral System (2025-2026)

Word-of-mouth growth program with automated reward distribution:

• Every user receives a unique shareable referral code visible in their profile
• Referral codes entered at enrollment — mutually exclusive with regular discount codes
• Per-category eligibility configuration with parent category inheritance
• Flexible reward types for both referrer and referee: percentage discount, fixed discount, or store credit (fixed or as a percentage of the course price)
• Automatic bonus distribution the morning after the course starts via background job
• Anti-abuse safeguards: inactivity period checks, self-referral prevention, and circular referral detection
• Admin referral report with per-user usage count, pending bonuses, and paid bonuses

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MEDIUM FEATURES

Forms & Surveys

• Advanced Form Types (2021-2022):
  • Multi-choice and checkbox questions
  • Boolean (yes/no) answers
  • Mandatory fields
  • Rating forms for courses
  • Prerequisite forms for enrollment
• Service-specific Forms (2021)
• Excel Export for form responses (2022)
• Customizable Contact Forms (2024) - Configurable fields per school

Content Management

• Articles System (2022) - Blog functionality with tags, images, and SEO
• Page Enhancements:
  • SEO-friendly URL slugs (2022-2023)
  • Table of contents (TOC)
  • Raw HTML editing mode
  • Floating images with text wrapping
• Snippet System - Reusable content with variables
• Carousel Images - Configurable autoplay timing (2024)
• YouTube Shorts Support (2025)

Localization

• Swedish Language (2022) - Full localization
• Russian Language (2025) - With transliteration
• Localized Routes (2021) - Language-specific URLs
• Localized Privacy Pages (2025) - Per-language privacy policies

Reporting & Analytics

School Statistics (2021-2024):

• Graphical statistics dashboard
• Year stats and resource stats
• Course stats XLSX download (2023)
• Booking reports with bi-weekly views

Financial Reports:

• Accounting reports (issued vs. paid)
• Resource revenue reports
• Trainer invoicing reports
• Upsell opportunities (2025)
• Cost center support (2025)

Export Enhancements:

• User exports with dog fields (2025)
• Course participants XLSX download
• Product inventory downloads (2023)

Discount & Pricing

• Discount Code System:
  • Multi-scope codes (memberships)
  • Service-specific codes
  • Single-use codes
  • Code generation for refunds
  • Code validity periods
• Early-bird Pricing (2025) - Automated time-based discounts
• Installment Display (2025) - Shows original schedules with price differences

SEO & Structured Data

• Structured Data:
  • Courses, Services, Products
  • Organizations/Schools
  • Articles and Pages
• Meta Tags - OG images, article dates, descriptions
• URL Slug Auto-generation - Pages, categories, products
• Canonical URLs - Trailing slash removal
• Proper Heading Hierarchy (2025) - H1-H6 for SEO
• Upload of custom sitemap.xml and robots.txt

Category Management

• Nested Categories (2025) - Hierarchical structure of categories
• Category Archiving (2025) - Archive/restore with recursive visibility
• Category Separators (2021) - Visual dividers
• Category-specific Terms - Custom T&Cs per category
• Display Modes - Online course categories, photo index (2024)

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✨ NOTABLE SMALLER FEATURES

Communication & Notifications

• SMS Messaging (2021) - Bulk SMS to participants
• Marketing Message Preview - Test before sending
• Letter Templates (2023) - Preview for courses and services
• Reply-to Support (2025) - Contact forms reply to sender
• Course Deletion Alerts (2025) - Admin notifications
• Payment Timeout Notifications (2023)
• Enrollment Payment Reminders (2024) - 7-day default

User Management

• User Groups (2022) - Service visibility control
• Organizations (2021) - Business account support
• Dog Management:
  • Dog info in bookings/enrollments
  • Dog check requirements
  • Notes field for dogs
  • Add dogs during enrollment (2024)
• Extended Trainer Rights (2022-2024) - Granular permissions
• Worker Role - Calendar access for staff

Theming & Design

16+ New Themes (2021-2025): Orange2, Magenta, Brightblue, Blue, Crimson, Darkgreen, Cabaret, Violet, Dusty Blue, Aqua, Navy, Darkcyan, Softpink, Deeppink, Simpleblack, Peachnavy, Deepteal, Darkslategray, Lilanavy, Limenavy, Blue-Orange, Violet2, Olive  Visual Enhancements:

• Custom fonts (Fira, SourceSansPro, Engcomica)
• School-specific favicons
• Responsive design improvements
• Full-width content option (2024)

Scheduling & Calendar

• Direct Schedule Creation (2021) - In-calendar creation
• Marking Schedules - Visual tracking system
• Schedule Copying - For recurring periods
• Week Numbers (2025) - Display throughout interface
• Calendar Date Picker (2024) - Icon-based with manual input
• Month View - Resource calendar monthly display

Access & Security

• GDPR Compliance - Privacy pages and cookie consent
• Terms Acceptance - Service terms for admins
• Honeypot Fields (2024) - Bot protection
• ReCAPTCHA v3 (2025) - Upgraded bot protection
• Email Confirmation - Enhanced security flow

School Management

• Subscription System (2022) - Recurring service model
• School Suspension State (2025)
• Subscription Dashboard (2025) - Status overview
• Third-party Invoicing (2025) - External invoicer integration
• SSL Monitoring - Optional monitoring
• School-specific Settings - Tax rates, email verification, etc.

Product & Inventory

• Product Search (2024) - Text-based search
• Product Archiving (2023) - Separate from deletion
• Variant Display - Show as independent products
• Digital Product Enforcement - Force description view
• Delivery Methods - Visible in admin index (2023)

Booking Enhancements

• Booking Code Prioritization (2026) - Smart code selection
• Resource Descriptions - Per-resource details
• Pay Onsite Option - Alternative to online payment
• Buffer Times - Setup and booking buffers
• Resource Autoselect - Automatic resource assignment
• Booking Period Configuration - Per-school settings

Miscellaneous

• Testimonials System (2021) - Front page display with carousel
• Waiting Lists - Automatic spot notifications
• Cost Center Support (2025) - Enterprise accounting
• Google Tag Manager - Analytics integration
• Social Media Links - Extended social media platforms
• SVG File Support (2025) - Upload and display
• Code Search (2025) - Find discount/enrollment codes
• Alerts Index (2025) - Centralized alerts management

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Summary: This represents approximately 160+ significant customer-facing features over 5+ years, with major focus on:

1. Payment integrations (8 providers)
2. Community features (forums and messaging)
3. Booking system (multi-day, smartlock, filtering)
4. Course management (online courses, refunds, enrollment)
5. E-commerce (products, giftcards, multipasses)
6. User experience (authentication, themes, SEO)
7. Marketing & growth (campaigns with analytics, referral program)